(July 1, 2013, NEW YORK)- Midnight Moment, the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night, is going global. For the first time, digital screens in Europe, Antarctica, Australia, Africa, South America, and Asia will feature special content that was shown as a part of the Midnight Moment, a program of the Times Square Advertising Coalition and Times Square Arts. To make this possible, Times Square Arts, the public art program for the Times Square Alliance, has partnered withStreaming Museum.
The first video of this expanded program to be shown globally is a special version of internationally acclaimed singer-songwriter Björk’s Mutual Core, which originally appeared in Times Square during the March 2013 Midnight Moment to launch Streaming Museum’s globally touring Nordic Outbreak exhibition. Created in collaboration with director Andrew Thomas Huang, commissioned by MOCAtv for The Museum of Contemporary Art, Los Angeles, the video shows the forces of nature exploding across a futuristic landscape where volcanoes erupt from a desert floor, as a snowstorm transforms the environment, and anthropomorphic rocks come to life orbiting around a goddess of nature. Also on the tour is a film by David Bates, Jr. that captures the experience of seeing Björk in Mutual Core across the synchronized electronic billboards in Times Square’s Midnight Moment.
Streaming Museum’s contemporary-themed exhibitions of international multi-media arts, innovative ideas, and related programs reach a global audience via mobile devices, a network of big screens worldwide, and at cultural, corporate and public centers.